£1M in 30 Days: Justmylook’s Record-Breaking App Launch

Brand Overview

‍

Justmylook is a UK-based, online retailer specialising in beauty and personal care products, including haircare, skincare, makeup, supplements, and accessories.

‍

It has become one of the country's fastest-growing beauty platforms since launching in 2015, with millions of customers and a catalogue featuring over 8,000 products from more than 250 brands such as GHD, The Ordinary, Olaplex, CeraVe, and Estée Lauder.

The Challenge

‍

With one of the UK’s fastest-growing beauty catalogues, Justmylook needed an app experience that could handle scale without compromising on speed or design. The brand’s extensive product range, spanning thousands of SKUs, made smooth navigation and effortless product discovery a priority.

‍

At the same time, rising paid media costs were placing pressure on re-marketing strategies. Justmylook wanted to diversify beyond traditional channels, using push notifications to drive direct engagement, offset acquisition spend, and build stronger connections with its loyal customer base.

‍

The Build

‍

We worked side by side with Justmylook to create a continuous journey from website to app, with native mobile performance at the core. The app needed to match the brand’s high-converting website, so we ensured full parity across all pages, including their complex PDP set-up.

‍

For product detail pages, this meant supporting multiple variants through metafields, adding usage guidelines, powering their AI-driven recommendation system, and integrating Yotpo reviews so shoppers could see trusted feedback before buying. Our ability to replicate this setup with complete accuracy was a key reason Justmylook chose Venn Apps over other builders.

‍

‍

‍

‍

Another important driver of conversion was Justmylook’s product cell corner tags. These highlight information such as “viral”, “bestseller” and “sale”, all proven triggers for shoppers. By replicating Shopify metadata in the app, we made sure these signals were visible throughout the experience & updated dynamically, delivering consistency with the website while helping to drive sales.

‍

‍

‍

The end result was an app that looks like Justmylook’s site, but runs at native mobile speed for their best customers.

‍

The impact of that speed is already clear. App customers have 62% larger basket sizes, a direct reflection of faster load times, more products viewed per session, and more opportunities to convert.

‍

"Venn Apps created an app that mirrors our complex website set-up but feels even smoother to use"
‍
Luke Williams, Founder of Justmylook

‍

Driving Adoption

‍

Performance was only one part of the challenge. Justmylook also wanted a sustainable way to re-engage customers beyond paid ads and email. Push notifications provided a direct and free channel, but success depended on strong adoption at launch.

‍

Together, we built a launch plan to maximise downloads. Justmylook used app-exclusive discounts that applied automatically at checkout, encouraging shoppers to move to the app. They also made use of our custom download banner builder, which turned mobile web visitors into app users.

‍

‍

Offline, the brand ran an in-store activation that brought customers into interactive games before driving them to install the app.

‍

‍

‍

The result was Justmylook generated £1mn in through-app revenue in just 30 days post launch with over 25k downloads.

‍

"Our customers love the app experience and it has already delivered £1 million in the first 30 days with orders coming in at 50% higher AOV than web"
‍
Luke Williams, Founder of Justmylook

‍

Results

‍

£1m in through-app revenue in first 30 days

‍

52% higher average order value (AOV) vs website

‍

20k app install in first 30 days

‍

Bottom Line

‍

Justmylook’s app shows what happens when a smooth brand experience meets the speed of native mobile. The design feels like their website, but the performance takes shopping to another level. Customers can browse faster, see more products, and complete purchases with less effort.

‍

The impact is clear. Basket sizes are bigger, adoption has been strong, and shoppers are engaging with the app in ways that drive real revenue. Push notifications now give Justmylook a direct way to connect with customers, helping the brand cut back on expensive paid media while building stronger loyalty.

‍

The app is already delivering results, but its real value lies in the future. It gives Justmylook a platform to keep growing, to keep customers coming back, and to turn one-off buyers into long-term fans.