Driving Customer Lifetime Value With An Effortless Mobile Shopping Experience

Brand Overview

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Face the Future is one of the UK’s leading D2C skincare retailers, trusted by consumers and professionals alike for its clinical expertise, curated product selection, and personalised approach to skincare. Founded on a belief in results-led beauty, the brand has built a loyal customer base drawn to its blend of science-backed formulations and expert guidance.

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The Challenge

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Boosting LTV and Subscriptions with a High-Performance Mobile Channel

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With a high proportion of repeat customers and a growing subscription base, Face the Future recognised an opportunity to unlock more value through mobile. The goal was to create an app that enhanced the shopping experience, made subscription management easier, and delivered a more connected loyalty journey.

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The team wanted a platform that could replicate the depth and quality of the website while introducing functionality tailored to their most loyal and high-value customers. With strong integrations across LoyaltyLion and Recharge, and the ability to match the brand’s digital identity across all touchpoints, Venn Apps was selected as the development partner.

The Approach

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An App That Mirrors the Brand, Rewards Loyalty, and Encourages Repeat Spend

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Face the Future worked with Venn Apps to launch a fully native app built on three core pillars: design consistency, loyalty activation, and intuitive subscription management.

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The app matches the website’s visual language and content architecture, from high-quality product imagery and rich educational content to its clinical, trustworthy tone. This was vital in the skincare space, where purchase decisions rely heavily on detailed ingredient lists, usage advice, and personalised routines.

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Product detail pages were designed to deliver the same depth as the web experience, while fast load times and fluid navigation enhanced the overall journey. With a large catalogue of SKUs, performance was a top priority. The native performance of the app allows customers to view more products in a single session, increasing both product discovery and cart size. This improvement is reflected in a 22% higher average order value vs the mobile website.

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To reward loyalty and encourage engagement, the app integrates fully with LoyaltyLion. Customers can access their Skinsider Club benefits in-app, including points, rewards, and exclusive offers. These touchpoints are surfaced throughout the journey to keep loyalty front of mind and make reward redemption a natural part of the experience.

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To make it easier for customers to manage their ongoing subscriptions, the brand integrated Recharge to support flexible subscription control. Within the app, customers can sign-up for new subscriptions from the PDP as well as view and modify preferences — all with minimal effort. This level of convenience has played a major role in driving a 56% increase in subscription revenue within the first year.

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Push notifications have been another essential component. The team uses a mix of abandoned cart flows and broadcast campaigns to highlight restocks, new launches, and limited-time offers. For a product category built on repeat purchase behaviour, this has become a vital channel for driving retention without relying on email or paid advertising. As a result the returning customer rate is 79% higher on the app.

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The Results

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Since launching the app, Face the Future have seen some impressive results across AOV, average spend & subscription revenue growth:

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+22% Higher Average Order Value

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App customers spend more per order, thanks to easier product discovery, native performance, and loyalty incentives.

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3x Higher Spend Per App Customer

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Mobile customers now generate three times more revenue than web-only shoppers, showing the compounding impact of loyalty, subscriptions, and frequent re-engagement.

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+72% Increase in Returning Customer Rate

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With push notifications & loyalty rewards, the app has become a core driver of customer retention.

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+56% Growth in Subscription Revenue

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Subscription management is now easier and more accessible, encouraging more customers to commit to repeat purchasing behaviour.

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Summing Up

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Face the Future’s mobile app has redefined how the brand engages with its most valuable customers. By combining native performance, brand-aligned design, and integrated loyalty and subscription features, the app offers a convenient and engaging mobile experience.

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As a result, the app has become an essential part of Face the Future’s growth strategy, helping build more valuable long-term relationships with their customers.