Product Updates H1 '25: More Control, Better Insights, Greater Flexibility

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It’s been a busy first half of the year for the engineering team at Venn Apps, with a wave of new features now live in the CMS & across our apps. These updates give brands more control over their app experience, deeper insight into performance, and greater design flexibility across the board.

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Please note that availability may vary depending on your plan. If you’d like to explore these features or discuss an upgrade, please reach out to your account manager.

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Real-Time Analytics

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Track performance and prove ROI

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Our new analytics dashboard gives you real-time updates on your app’s performance across key metrics, including sales, average order value, discounts, refunds and more.

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You can also compare these figures directly against your online store to see where your app is driving incremental growth.

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Enhanced PLP and PDP Grid Customisation

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Your app, your layout

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You now have more flexibility than ever to customise your product listing and product detail pages.

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Match your web PDP: Improved metafield mirroring brings your product content directly into the app, so everything stays in sync.

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Variant navigation: Make it easier for customers to browse variants on the product detail page.

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Dynamic product tags: Add tags to product tiles on the PLP to showcase key selling points like ‘Sale’ or ‘Best-seller'. These stay in sync with your Shopify metafields, so there’s no extra work for your team.

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Featured Collections

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Added for visibility for new drops, product launches or popular collections.

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Add standout collections or new releases to the bottom of the Shop Menu to keep them front of mind. Update them instantly in the CMS and drive more traffic to your key collections.

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Additionally, segment collections by user group such as location or loyalty tier to serve more relevant content to customers.

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Shopify POS Integration

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Seamless in-store loyalty, powered by your app

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Thanks to a new integration with Shopify POS, Venn Apps makes it easy to deliver a true omnichannel loyalty experience. With the mobile app and a built-in wallet pass, customers can scan their phone in-store to collect points instantly when making a purchase.

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It’s a frictionless way to reward loyal customers and connect your online and physical store experience.

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App-Exclusive Discounts

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Frustration-free incentives to drive app adoption

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Offer app-only discounts that don’t require discount codes at checkout. You can toggle this feature on or off within your CMS, giving you more flexibility around promotions and launch campaigns.

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Lock Screen

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Build anticipation before a launch

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Use this feature to temporarily lock your app before a major campaign or product release. Schedule lock times, manage assets, and set a password. While the app is locked, you can also collect push notification opt-ins so your customers are the first to know when it opens.

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Splash & Start Screen Editor

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Keep your app aligned with brand changes and new campaigns

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You now have full control over your splash & start screen content. Keep your app aligned with your latest campaigns and product drops, all without the need to push a new app version.

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Update, add video, create a transition effect & set an auto-loop for the start screen with ease. Keep your app content fresh and engage customers from first open.

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Download Banner Customiser

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Customised just for your brand

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Download banners are a crucial way to drive app adoption. While Apple and Google offer native versions, they can be restrictive. You can now customise your banner in the CMS, update the copy and match it to your brand styling.

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Basket Messaging

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Test and update copy in real time

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Edit your basket messaging on the fly to improve conversions. Use it to highlight delivery cut-offs, showcase app-exclusive perks or A/B test different messages to see what works best.

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Live Shopping (powered by Bambuser)

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Shoppable livestreams, built in

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You can now run live shopping events directly inside your app. Customers can watch, engage and buy in real time, without leaving the stream.

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3D Product Visualisation (powered by Vyking)

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More immersive product discovery

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Allow customers to explore products in full 3D from the product detail page. This feature helps users get a better sense of size, fit and detail, which can improve purchase confidence and conversion rates.

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That’s a wrap on H1 — and we’re just getting started

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If you’re already a Venn Apps customer, speak to your account manager to unlock these new features and explore what’s possible.

Not working with us yet? Get in touch for a free mobile app preview tailored to your brand.

H2 is shaping up to be even bigger, with enhanced analytics, major push notification upgrades, more design flexibility, and even greater control from the CMS.