Introducing Geo-Located Push Notifications

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Push notifications have always been a direct and affordable way for eCommerce brands to connect with customers. They’re great for driving conversions, building loyalty and keeping your brand front of mind. But what if you could take that beyond the digital space? That’s exactly what our new geo-push feature makes possible.

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Before we dive in, take a look at this demo at from our iOS engineer, Aaron Baw.

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Drive Store Visits and Engagement

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Geo-fenced push notifications help you connect with customers at the perfect moment.

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When someone enters or leaves a specific area, like your store, they’ll receive a personalised message encouraging them to pop in, browse or redeem an offer. It’s a simple but powerful way to bring shoppers closer to your brand.

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As more Shopify brands expand into physical retail, geo-push offers a smart way to increase footfall, improve the in-store experience and strengthen customer relationships.

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Power Omnichannel Experiences

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You can pair geo-located pushes with a mobile wallet pass that customers can scan in-store to redeem offers or unlock loyalty rewards.

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It’s a smooth, connected experience that helps you turn engagement into action. Whether you’re encouraging loyal shoppers to visit or promoting a new collection, geo-push makes every message feel timely and relevant.

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How It Works

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Our team works with you to set up geo-fences around your store locations. These location triggers act as a natural bridge between in-store moments and digital engagement.

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Imagine sending a customer a message about a new drop or limited offer just as they walk past your shop. It feels natural, personal and well-timed.

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Built Around the Customer

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We’ve designed Geo-Push with customer experience front and centre.

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You can set up multiple regions, but we’ve added smart limits to avoid over-messaging. For example, customers who live or work nearby won’t receive repeated alerts. The aim is to keep notifications useful and relevant, never intrusive.

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Battery-Friendly by Design

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Geo-push uses iOS and Android’s native location frameworks. The app only wakes when a user enters or leaves a monitored area, keeping battery impact to a minimum. Customers get timely notifications without any noticeable drain.

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Built for the Future

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This is just the start. In time, geo-fenced data will integrate with our analytics platform, allowing brands to measure footfall, track loyalty and connect in-store visits with app purchases. It’s an important step towards more connected, insight-driven retail experiences.

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First Launch with Astrid & Miyu

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We’re thrilled to have launched geo-push with Astrid & Miyu as part of their recent app rollout.

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Check it out in action at their Carnaby Street location.

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It’s a look at the future of retail, bringing digital convenience and real-world shopping together in a simple & connected way.

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Getting Started

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👉 If you’re already a Venn Apps customer, speak to your account manager to get started.

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👉 If you’re new to Venn Apps and want to learn more, get in touch with our team today.