Pink Gellac, a prominent cosmetics brand based in Holland, encountered significant challenges with their mobile app provider.
One of their main concerns was the inability of their mobile app to correctly display multiple languages. This language functionality issue led to a number of negative customer reviews, one such stating, "It's a pity that since the new app it is available in English and not Dutch." Considering their target market was the Netherlands, such a lack of language options was deemed unacceptable and had a detrimental impact on conversion rates.
Additionally, the way the mobile app was set up meant that any changes made on the website did not automatically reflect on the app, resulting in a noticeable discrepancy between the two platforms. Consequently, customers experienced a subpar journey, which negatively affected their overall brand experience.