Pink Boutique

Case Study -
August 15, 2022
Founded in 2012 by mum and daughter, Julie Blackie and Alice Hall, Pink Boutique make it their mission to bring you the latest and greatest fashion. They're all about those smokin’ hot styles that get you noticed for all the right reasons. It all started as an investment of £90 on eBay 10 years ago consisting of an initial pack of six dresses. They now ship more than 1,000 parcels from their warehouse every day.

Pink Boutique

Case Study -
August 15, 2022
Founded in 2012 by mum and daughter, Julie Blackie and Alice Hall, Pink Boutique make it their mission to bring you the latest and greatest fashion. They're all about those smokin’ hot styles that get you noticed for all the right reasons. It all started as an investment of £90 on eBay 10 years ago consisting of an initial pack of six dresses. They now ship more than 1,000 parcels from their warehouse every day.
650k
Downloads
4.8
Average rating
12,000+
App reviews
650k
Downloads
4.8
Average rating
12,000+
App reviews
Category
Category

The Ask

Pink Boutique had an existing mobile app with a platform agnostic mobile app developer. They reached out to us as they were experiencing performance issues with their existing app and they were also frustrated by the limited number of integrations available to them. For example, they had just launched Global-e on their online store to help them expand internationally. However, their existing mobile app provider was not able to support an integration with Global-e on their mobile app.

Additionally, Pink Boutique requested a system that would allow them to make regular changes to their homepage and shop navigation as they like to change the look and feel of their online store whenever they launch a new collection, which happens quite regularly. Previously, whenever they wanted to make a change to their app they would have to raise a change request with their existing mobile app provider which could then take weeks to be executed depending on the teams work load.

In summary, Pink Boutique were after an app that could mimic the behaviour and performance of their online store in order to provide customers with a seamless experience; which they could manage themselves.

The Solution

The team at Venn Apps worked hard to ensure that there would be UI & UX consistency between the online store and the mobile app. The team were able to set-up integrations with all of the key plug-ins that Pink Boutique were using on their online store, including Global-e which makes us the only Shopify mobile app provider with a Global-e integration as of today.

Additionally, Pink Boutique were provided with a mobile app dashboard that allows them to manage their app in real-time. The dashboard allows them to make changes to their homepage, collections menu, theme, and app settings as and when they please. They are also able to analyse app performance and send push notifications via the dashboard.

The new app has given Pink Boutique the freedom to make changes to their app as and when they please, while offering their customers a seamless experience with the online store.

10%
Push conversion rate
21%
Higher AOV
28%
of online revenue

Key Features

Product Tags

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Product Recommendations

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Product Filter & Search

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Multi-currency Support

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International Sales

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Buy Now Pay Later

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App Marketing Campaigns

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App Analytics

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Product Reviews

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Abandoned Cart & Back-in Stock Notifications

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In-app Exclusive Discounts

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Instant Check-out

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