Chi Chi London had an existing mobile app with a platform agnostic mobile app developer. They reached out to us as they were experiencing performance issues on the existing app and they were also frustrated by the limited number of integrations available to them. For example, they had just launched KLEVU search on their online store but this was not supported in the app.
Additionally, Chi Chi London had to go via their app developer whenever they wanted to make a change to the app. This could take weeks to be executed depending on the developer's workload. This is far from ideal for an e-commerce brand who needs to make regular updates to their app to promote new products and collections.
In summary, Chi Chi London were looking for an app with design and functionality continuity with their website, which they could manage themselves in real-time.