Drop it like its hot

Case Study - May 2022

amongst few is a leading premium streetwear brand based in the UAE. Their product range includes clothing, footwear, and lifestyle products which they ship all over the world. They currently ship to 70+ countries and support 5 currencies (AED, USD, SAR, GBP, EUR). They also have a barber shop, a laundry service, and an online editorial.

Top 100
shopping app in the UAE
4.9/5
average rating
500+
reviews worldwide

amongst few is a leading premium streetwear brand based in the UAE. Their product range includes clothing, footwear, and lifestyle products which they ship all over the world. They currently ship to 70+ countries and support 5 currencies (AED, USD, SAR, GBP, EUR). They also have a barber shop, a laundry service, and an online editorial.

The Ask
Amongst Few were looking to launch their first ever mobile app to help them grow their online presence and increase brand loyalty, while creating a unique & memorable shopping experience for customers.

They were after a multi-currency mobile app with an editorial section and a drop sales feature that couldn’t be hacked by bots, a problem they were experiencing on their website.
The Solution
We were able to support bot-free drops by creating a Shopify clone store that exclusively handles the drops. The DROPS clone store allows users to take part in drops and track their entries; and is accessible from the app via one of the icons in the bottom tab menu, creating a seamless experience for users to switch between what is effectively two Shopify stores within one mobile app.

Shopify tags were used to power the editorial section, allowing them to manage which Shopify blog posts to display exclusively within the app. Leveraging Shopify tags also allows them to categorise blog posts within the app.

The editorial and drop sales features allowed Amongst Few to create an exclusive community, raising brand awareness and increasing customer engagement.
DOWNLOAD THE APP
25,000+
users in the first 3 months
42%
of online revenue
122%
increase in conversion rates
Key Features
Clone Store & Multi-currency Support
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Editorial
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Drive more revenue by creating mobile impressions that last